8 Harsh Truths about Social Media (and 1 Pretty Awesome One)
Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us.
It’s our job to learn how it works, and then learn to be smart about working with its nature.
In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has learned from being on the social web for 26 years now. Which is, yes, a pretty darned long time to spend fooling around on the Internet.
In this 28-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:
Why “digital sharecropping” is so dangerous
Why you don’t own the conversation — and how you can benefit from it, if you’re smart
Why outrage is like meth
How the room is bigger than you think it is
Why everything on the web becomes 100 percent visible just at the moment you don’t want it to be
Why you should never get into a flame war (but what to do if you need to defend yourself)
Why personality matters, but train wrecks die broke
How to use natural disasters or other terrible events in your marketing (spoiler: You don’t)
The awesome way that social media can make you a much, much better writer (or artist, or musician, or whatever you happen to be)