14 Best Influencer Marketplaces & Platforms in 2021
Marketers, we’re going to tell you all about influencer marketplaces in this review.
Are you’re still manually searching on Instagram, answering numerous DMs, and vetting hundreds of unqualified influencers?
Stop right now.
Influencer marketplaces and platforms are great solutions to reducing the amount of time spent on profiling and connecting with new influencers – time that can rather be channelled into optimising your campaign.
And because we’re all about saving you time, we’ve reviewed 14 top influencer marketplaces and platforms for 2021 just for you!
What Do Influencer Marketplaces Offer?
An influencer marketplace is basically an online platform that connects marketers with influencers in similar industries or social channels. For example, you can find a marketplace just for Instagram fashion influencers, or a YouTube influencer marketplace just for foodies, or a single marketplace to search for both.
Many of these are self-serve influencer marketing platforms, which means that you can manage influencer campaigns in-house instead of using an agency.
Some influencer marketplaces have the added benefit of being part of larger influencer platforms and marketing tools, making them full end-to-end solutions. We’ll also discuss the benefits of going with an influencer marketing agency vs using influencer marketplaces and platforms at the bottom of this article!
How We Selected and Rated These Platforms
Introducing the P2Pmarketing Rating! Our ratings are based on the following criteria:
Intellifluence is a large warm contact influencer marketing network, specializing in influencers ranging from peer level micro-influencers up to minor celebrities with millions of followers. As a platform-agnostic network, their flexibility on channels leads to a wide variety of use cases from Amazon to YouTube.
Whereas some influencer networks are merely large databases of scraped contacts which have never been verified, Intellifluence differentiates by vetting through an opt-in process that requires self-categorization of interests, pricing guidelines, and profile ownership verification. Outreach to Intellifluence influencers, therefore, carries a much higher response and engagement than the typical cold email contacts of years past.
Their influencer discovery, messaging tools, and payments process are all built into the platform so you never have to rely on external tools to manage your campaigns.
They don’t require any lengthy commitments, minimum budgets or spends, making it an easy platform to scale up and down on.
Pros and Cons:
Pros: Intellifluence offers the best dollar-to-real influencer ratio. With very affordable plans starting at $99/mo with a large and growing influencer base, they are confident that when you consider the competitive and flexible plan pricing mixed with the size and quality of influencer network, you’ll find that Intellifluence truly is the best dollar-to-real influencer ratio in the business.
Cons: Don’t offer a free trial (Tip: to access a 30-day free trial you need to remember to use the coupon FREEMONTH when signing up)
Influencity’s platform is an easy and intuitive influencer marketing solution that allows full end-to-end campaign execution. This software has one of the biggest databases we’ve seen in the market, with more than 70M influencers, and offers accurate influencer analysis that helps brands and agencies across the world (they currently have clients from over 35 different countries) successfully manage their campaigns basing their decisions on data.
One of their strengths relies on how complete their influencer analysis is, something that helps marketers improve their strategies when working with influencers. This analysis includes influencers’ KPIs, fake follower detention, interests, or brand affinity among others. Influencer’s audience data is also provided: demographics, interests, brands affinity, and an analysis on their audience overlapping, which is very useful when deciding on a group of influencers.
Their competitive prices have allowed brands and agencies to use the software regardless of their size, and some well-recognized names are known to be their clients like Johnson & Johnson, Nestlé, or Reprise and Havas. It definitely seems like Influencity is becoming a key ingredient when it comes to working with influencers.
Pros and Cons:
Pros: Influencity currently offers one of the biggest influencer databases in the market and has a very powerful search engine that works worldwide. Since they don’t interfere in the influencers hiring process, it gives you complete freedom when contacting and negotiating with influencers. Also, they offer several ways of contacting their support team (online chat, phone and email) so you can ensure you’re getting the most out of your plan, which can be fully customized to match your company’s needs.
Cons: Communication with influencers has to be done out of the platform for the moment, however, it seems like this functionality should be available soon.
Fourstarzz Media platform is built for the needs of small and medium-sized companies. They have a strong focus on nano and micro influencers.
They are unique in giving unlimited access to more than 700 000 pre-qualified influencer profiles, including access to unlimited detailed influencer reports. Each report includes follower quality ratings, audience details (gender, age, location) and more.
Their filter functionality is based on demographics, location, language, interests, reach, engagement, estimated price and more.
The platform’s search allows hashtag searches, keyword searches in bio, and brand affinity searches. You can control your campaign progress by using the in-app campaign tracking tool, as well as compare influencers.
Pros and Cons:
Pros: Fourstarzz Media offers the highest value for the lowest price. The unlimited access combined with the price point and the quality of the data base. The subscription is monthly based and cancelable anytime. It is really easy to use.
Cons: Don’t offer a free trial.
Channels: Facebook, Instagram, YouTube, Twitter and Blogs.
Heepsy is a great influencer marketing platform with authenticity and real influence as the major value proposition. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign.
With a slick design and overall great user experience, it is super easy for the average joe to find the right influencers, contact them, and build a long-lasting relationship.
Heepsy has a high spot on our list because it allows you to create a completely free account for an unlimited time – which makes it among the few influencer platforms out there that you can use for free!
Pros and Cons:
Pros: Their top 2 advantages are their price and their database. Heepsy is one of the most affordable influencer software options and their database, with almost 8 million influencers, makes them one of the biggest influencer databases in the market.
The software also provides advanced targeting options such as demographic, location, keywords, or metric targeting. The tool helps you to easily identify well-performing influencers and create bonds with them.
Cons: The free plan is very limited. Limited Youtube data.
Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter
The three crucial things you need to consider when it comes to influencer platforms are the influencer database size, insights/intelligence about each influencer, and search/filter functionality.
While Publicfast has an outstanding influencer database and intelligence, its true competitive advantage lies in its search algorithm. The company has invested a lot in making their influencer search engine as advanced and user friendly as Google’s. It saves you a lot of the time that would otherwise be spent sorting through a huge database of influencers.
With Publicfast, you can choose from both the influencers that have opted in (about 130k+), thus more likely to take part in your campaign, and influencers that have not opted-in to the platform but are open to opportunities (4 million) to build and launch your campaign. Essentially, the platform offers an end-to-end solution from sourcing your influencers, to launching your next influencer campaign.
The fact that they offer two affordable plans, free and 42$ a month sweetens the deal even more.
Pros and Cons:
Pros: You can launch B2B influencer campaigns with 2 million business emails and LinkedIn profiles as well as Telegram campaigns with the 65k Telegram pages provided. It boasts advanced search capabilities and an easy to use interface. These functionalities make sourcing influencers and building a campaign that yields results extremely fast.
HypeAuditor started in 2017 as a fake follower and engagement auditor. Since then, it has dominated this market with extremely accurate results.
Due to the unique data the company possesses, they decided to launch their own influencer marketplace. You can use their discovery product to find authentic influencers that resonate with your brand values.
You can launch influencer campaigns, track the performance of your Instagram and YouTube account and individual campaigns all on the same platform.
Pros and Cons:
Pros: The platform has great UX. You can see how many fake followers influencers have and their real engagement rate. It helps a lot in finding the right influencers. The main selling proposition is the rich data they have on each influencer and their superb analytics.
Cons: Limited to Instagram and YouTube. You can’t contact influencers via the platform.
Neoreach is a self-service influencer marketing platform that prides itself in having an elite database of over 3-million macro-influencers.
Top international companies such as Airbnb, Amazon, Tik-Tok, Walmart, and BET Networks all use Neoreach for their influencer marketing efforts, which gives you a sense of how powerful and reliable this platform is.
Pros and Cons:
Pros: Expect excellent search precision, analytics, and campaign management from Neoreach. There are 40 search filters offering numerous ways to narrow down and refine your influencer lists. Other great features include automated workflows, real time analytics, and API integration.
Cons: This is not suitable for smaller brands or those looking for a micro-influencer network. Although one is able to upload your own influencers, it can become more time-consuming than expected.
Channels: Facebook, Instagram, Twitter, YouTube and Snapchat.
We’ve referenced IZEA a few times on this blog, and it’s no coincidence, because they are one of the most popular influencer marketing platforms around. IZEA has been around since 2006, and so if your company is looking for “platinum” services, this is it. Another added benefit is their pricing, which starts at a free or light option and allows brands to upgrade or scale up for more features.
Pros and Cons:
Pros: IZEA offers all the benefits of an established influencer marketplace, with all the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS brilliant analytics.
Cons: You’ll need to invest the time into mastering the platform to really take advantage of all it has to offer, not really a con, but if you’re looking to quickly onboard a new tool keep in mind that you might require a few tutorials.
Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.
![Influencer Marketing Marketplaces and Platforms - Webfluential]()
Webfluential is one of the leading global influencer marketplaces. The platform is unique in its in-depth focus on helping influencers and creators with quoting, proposals and analytics. Like Famebit, they charge a 10% fee on approved, published campaigns and it’s free to sign up as an influencer or list your campaign proposal.
Pros and Cons:
Pros: All influencers in this marketplace are vetted and approved by Webfluential, making it a safe option free from fake profiles.
Cons: Their influencer pool is limited but growing, and the search functionality could be a little more precise.
Channels: Facebook, Instagram, YouTube and Twitter.
![Influencer Marketing Marketplaces and Platforms - Scrunch]()
Scrunch has an impressive line-up of brands such as RedBull, Vogue, Subway, and GQ. This influencer marketing platform has over 20-million influencer profiles and over 10-billion posts indexed by their algorithm.
Pros and Cons:
Pros: The free/starter option is actually quite generous in that you can actually run a campaign (with some limited functionality, but it’s enough to get started).
Cons: Search accuracy. Users mentioned the search functionality needs some improvement, especially for when you’re going into multiple filters such as location and industry.
Channels: Facebook, Instagram, Twitter, YouTube, and top blogs.
![Influencer Marketing Marketplaces and Platforms - Pitchbox]()
“Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean @Backlinko
Pitchbox is a highly rated influencer and link outreach platform used for influencer marketing and SEO. What makes this platform quite unique is its integration with SEO solution providers, such as Moz, SEMRush, and Ahrefs for truly great data-driven insights.
Pros and Cons:
Pros: Many online reviews noted an uptake in conversions from using Pitchbox. In addition, their fantastic search functionality and audience targeting have received many positive reviews.
Cons: Like many enterprise-level multi-purpose software, it has a steep learning curve and requires some dedicated time to get to know the platform in order to see the real benefits.
Klear is a social media influencer marketing platform with an enormous database of 900-million influencers in over 60,000 categories according to Influencer Marketing Hub. Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the top companies using Klear for influencer discovery and management.
While it’s obvious that this platform is well suited to large, global, agencies and brands, if you’re an early stage startup, they do offer a brilliant startup plan for companies under 20 employees.
Pros and Cons:
Pros: The sheer depth of data and insights on this platform outshines many other similar influencer marketplaces and platforms. We also love that there is a startup plan to make the platform more accessible.
Cons: Users cited search precision and pre-defined categories as potential issues when it comes to pinpointing the right influencers.
Channels: Facebook, Instagram, Twitter and YouTube.
Julius is an influencer marketing platform with roots in sports endorsements. The platform offers end-to-end campaign management with over 50 impressive search filters for some very precise influencer research. A really handy feature on the agency plan is that you can separate projects for each client.
Pros and Cons:
Pros: Julius has 50 search filters, allowing you to really narrow down your influencers – which will come in handy with an influencer database of over 100,000 people.
Cons: The annual fee might be quite high for small to medium business or those who are looking to experiment with the tool for a few months.
Channels: Facebook, Instagram, Twitter, YouTube, Twitch and Pinterest (Julius is a Pinterest Partner).
Activate is an end-to-end influencer marketplace and influencer platform with an added layer of human expertise.
The marketplace boasts a range of famous influencers, models, sport stars and other celebrities. Tinder, Walmart, Apartment Therapy, and H&M are just a few top brands using Activate’s influencer solutions.
Pros and Cons:
Pros: The human involvement in the platform shows in the amount of positive reviews praising the Activate in-house team, who help with identifying and pitching to influencers. Casting decks are a helpful feature for creating and customizing pitch decks for influencers, based on readily available data. If you’ve ever had to manually compile an influencer pitch deck, you’ll know what a life-saver a tool like this can be!
Cons: Most reviewers mentioned a lack of functionality to create custom reports, while influencers themselves noted that the rates were quite low compared to other marketplaces or going directly to brands.
Benefits of using Influencer marketplaces and platforms:
Self-service marketplaces and platforms put the power in your hands.
Great for a savvy in-house team.
More affordable since you’re only paying to use the platform.
Monthly subscriptions make it even more cost-effective if you’re only running a few small campaigns a year.
Gives you direct access to influencers or their representatives.
First hand access to campaign performance and real-time analytics.
No lag or lead time to implement changes to your campaign whenever you want to.
Benefits of using an influencer marketing agency:
While influencer platforms save you money, an agency will truly save you time by taking most of the manual work off your hands.
Let the experts handle it. Agencies have specialists who take care of your outreach, management, optimization, and reporting.
Agencies have access to a wider network with established relationships, meaning they’re able to negotiate rates that are normally fixed on marketplaces.
How to select an influencer marketplace [Infographic]
Ready to make your decision? The folks at IZEA have a great infographic to help you get started on how to select an influencer marketplace.
!()How to Select an Influencer Marketing Marketplace ~ IZEA.com## Our picks
While picking an influencer marketing marketplace can be quite tricky at first, take the time to demo and trial your short list of chosen platforms, and take full advantage of the expertise of the customer success teams. We’ve picked 2 favourites from this list:
For large agencies or startups:Publicfast is a fantastic option for large global agencies who require a robust platform and incredible depth of analytics. The fact that they offer an affordable plan makes it even better, we love that they offer this kind of access to up-and-coming small businesses.
For the mid-sized company with some skills in-house:Fourstarzz is a great option for the company with an in-house team that needs an extra layer of customer support and studio (execution) support. We’re particularly impressed with the newer features such as the Casting Deck for influencer pitches.
Top 25 Influencer Marketing Platforms and Marketplaces:
8 Influencer Marketing Platforms to Amplify Your Campaigns:
Frequently Asked Questions
What are the top influencer marketing platforms?
Our top, reviewed influencer marketing platforms for 2021 include: Intellifluence, Fourstarzz Media, Heepsy, Publicfast, HypeAuditor, IZEA, Neoreach and Webfluential. Interested in seeing the full list and why these platforms were selected? Check out our article, uncovering all the details behind these amazing influencer marketing platforms.
What are influencer marketplaces?
An influencer marketplace is an online platform that connects influencers with marketers in similar industries or social channels. For example, you can find a Youtube influencer marketplace just for gamers or another one for food lovers. Interested in seeing what the best influencer marketplaces are- have a look at our full article review.
What social media channels are best for influencer marketing?
The top social media channels for influencer marketing are: Instagram, Youtube and Tiktok, with Instagram being the most popular one among these channels. Youtube and Youtubers are gaining more and more popularity and are projected to surpass Instagram in terms of influencer marketing budget in the next few years.